1) What is quantitative research and how is it useful? 2) How does it differ from...

1) What is quantitative research and how is it useful?

2) How does it differ from qualitative research?

3) Describe an idea you have for a quantitative research project and explain why this approach would be best.

Expert Solution

1) What is quantitative research and how is it useful?

This type of research involves data and numbers to judge a current scenario
Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews etc.
quantitative research is more trustworthy than qualitative research because it gives a more scientific approach to a problem

2) How does it differ from qualitative research?

quantitative research can be done on sample sizes of 100s or 1000s, while qualitative research can be done for fewer than 100 responses
quantitative research take time to complete due to its complexity, while qualitative research can be completed in days or just a few weeks
quantitative research is done where the structure of a market is known and research respondents are familiar, while qualitative researchis done in unknowm market

keosha answered 1 year ago

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