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In: Economics

Information search assignment i. Automobiles ii. Energy drinks iii. Fast food restaurants iv. Auto insurance providers...

Information search assignment

i. Automobiles

ii. Energy drinks

iii. Fast food restaurants

iv. Auto insurance providers

My choice is Energy drinks

For the product category separately answer the following questions:

  1. Name and specifically discuss the brands that are in your (a) awareness set, (b) consideration (evoked) set, (c) inert set, and (d) inept set. For the set this should include - Which brands, why this many, why these specific ones - Don’t just make a list of these brands!
  2. Discuss in what ways you think each of your four sets will differ/be the same as other students’ in this class (i.e., compare/contrast the specific brands, number of brands, etc.)
  3. 2 Page long please  

Solutions

Expert Solution

Rahul Sunny answered 1 year ago
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