Question

write a paragraph in your own word about 16.1 Local market characteristics that affect the advertising and promotion of product

Answer 1

Answer:-

The nature of the target market affect the marketing strategies that a business can use. The business should identify the most effective marketing strategies that can capture the market. An effective marketing is the one that focuses on the right audience and impacts on the business sales, for example, the sales should increase after a product advertising has been done. The factors below influence the responsiveness of the market to product marketing and advertising;

First, the community attitude plays a key role in this. Before advertising, you need to identify the community's attitude towards spending money on particular products. For example, if you selling high-end furniture, you need to establish whether the community spend money on furnishing or not.

Second, the demographic features of the market influence its responsiveness to advertising. Before carrying out an advertisement, you need to consider the population demographics of the market like their gender, proportion of population that constitute youth and old population. That will enable you to design the advert to meet the specific needs of your target market group.

The other factor is time and availability of resources. You need to identify the most appropriate time to get your target audience. In addition, availability of resources determines the purchasing power of the people. Advertisements will have an impact on those individuals with a good purchasing power. These are some of the few market characteristics that will influence how the market will respond to product marketing.