Question

In: Operations Management

write a paragraph in your own word about 16.1 Local market characteristics that affect the advertising...

write a paragraph in your own word about 16.1 Local market characteristics that affect the advertising and promotion of product

Solutions

Expert Solution

Answer:-

The nature of the target market affect the marketing strategies that a business can use. The business should identify the most effective marketing strategies that can capture the market. An effective marketing is the one that focuses on the right audience and impacts on the business sales, for example, the sales should increase after a product advertising has been done. The factors below influence the responsiveness of the market to product marketing and advertising;

First, the community attitude plays a key role in this. Before advertising, you need to identify the community's attitude towards spending money on particular products. For example, if you selling high-end furniture, you need to establish whether the community spend money on furnishing or not.

Second, the demographic features of the market influence its responsiveness to advertising. Before carrying out an advertisement, you need to consider the population demographics of the market like their gender, proportion of population that constitute youth and old population. That will enable you to design the advert to meet the specific needs of your target market group.

The other factor is time and availability of resources. You need to identify the most appropriate time to get your target audience. In addition, availability of resources determines the purchasing power of the people. Advertisements will have an impact on those individuals with a good purchasing power. These are some of the few market characteristics that will influence how the market will respond to product marketing.


Related Solutions

write a paragraph in your own word about 13.1 The importance of offering a product suitable...
write a paragraph in your own word about 13.1 The importance of offering a product suitable for the intended
write a paragraph explaning in your own word about The interdependence of physical distribution activities.
write a paragraph explaning in your own word about The interdependence of physical distribution activities.
(IN YOUR WORD) write a 400-word long, five paragraph essay about effect of Noise pollution (SUPPORTED...
(IN YOUR WORD) write a 400-word long, five paragraph essay about effect of Noise pollution (SUPPORTED with a clear THESIS STATEMENT and five well-developed paragraphs)
In your own words write a paragraph or two about “financial crisis” such as the defination,...
In your own words write a paragraph or two about “financial crisis” such as the defination, the importance of it, advantages and disadvantages, real life examples and etc ...
In your own words write a paragraph or two about “credit rating agencies “ such as...
In your own words write a paragraph or two about “credit rating agencies “ such as the importance of it , advantage and disadvantages , real life examples and etc ...
I NEED TO: Write a 100-word paragraph (in your own words) stating whether the study below...
I NEED TO: Write a 100-word paragraph (in your own words) stating whether the study below is correlational or experimental and explaining why you believe it is correlational or experimental. If you believe it is both or neither, explain your thinking with examples from the article/study listed below. PLEASE READ THE STUDY, IT IS LISTED BELOW TO ANSWER THE ESSAY QUESTION ABOVE: Facebook’s damaging effects on mental health have been widely reported in a series of studies – but could...
Write down ,in your own word, some examples of transitory items that affect the income statement...
Write down ,in your own word, some examples of transitory items that affect the income statement and we ca consider them crucial .
please elaborate a full paragraph in your own words about ecological impact in Miami FL. word...
please elaborate a full paragraph in your own words about ecological impact in Miami FL. word count 150
In your Own words , write a paragraph about the relationship between the credit rating agencies...
In your Own words , write a paragraph about the relationship between the credit rating agencies and the financial crisis
In your Own words , write a paragraph about the relationship between the credit rating agencies...
In your Own words , write a paragraph about the relationship between the credit rating agencies and the financial crisis kindly typed
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT