Question

I need assistance preparing a word document of an annotated bibliography for a specific article- The article is:

"A Role of Team and Organizational Identification in the Success of Cause-Related sport marketing, "Sport Management Review, 16(2), 161-172.

Authors: Lee, Jaedeock; Ferreira, Mauricio

Source: Sport Management Review

Answer 1

Lee, Jaedeock; Ferreira, Mauricio "A Role of Team and Organizational Identification in the Success of Cause-Related sport marketing, "Sport Management Review, 16(2), 161-172

This study explains the raise in interest towards CRSM. It suggest the framework for managing CRSM programs. It argues the necessary conditions towards brand image, brand loyalty & consumer brand switching. The study is limited to intercollegiate sport and limited teritory. It throws light on profitable transaction which satisfies both personal and business needs and purposes of a firm. Such research is company oriented and tries to get information for firm point of view.

Fans are so important for a sports company, benefits results from satisfied fans. There is a multidimentional construct between fans and marketing stategies. The author consider various vaiables including the age, experience and occupation to know the impact over branding and sports strategies.

  Discussion and Conclusion

Given that this study has been seeking A Role of Team and Organizational Identification in the Success of Cause-Related sport marketing, the cause relate marketing impacts on consumer and athletics to reattend the stadium.