Explain the characteristics and fundamental differences of ‘Blue Ocean and Red Ocean’ strategies (Kim & Mauborgne,...

Explain the characteristics and fundamental differences of ‘Blue Ocean and Red Ocean’ strategies (Kim & Mauborgne, 2005). Please elaborate more.

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Explain the characteristics and fundamental differences of ‘Blue Ocean and Red Ocean’ strategies

Red oceans are all the industries in existence today, where industry boundaries are defined and companies try to outperform their rivals for a greater share of the existing market. Cutthroat competition turns the ocean bloody red
Blue oceans denote all the industries not in existence today which is unexplored by competition. Like the ‘blue’ ocean, in terms of opportunity and profitable growth
Red Ocean’ strategies compete in existing market space., whereas Blue Ocean strategies create new market space.
Red Ocean’ strategies exploit existing demand, whereas Blue Ocean strategies create new demand
Red Ocean’ strategies Make the value-cost trade-off, whereas Blue Ocean strategies break the value cost trade-off
Red Ocean’ strategies have to focus on beating competition all the time, whereas Blue Ocean strategies enjoy absence of competition

keosha answered 1 year ago

What is the premise of the Red Ocean/Blue Ocean strategy?

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