Question

[Blue Ocean Corporation case study]

“Mr. Marc the President of Blue Ocean Corporation cannot understand why despite the strategy of motivation of the company and the tremendous investment in terms of salary, work conditions and rewarding, the employees’ productivity remains under the expectations. For Mr Marc, the motivation orientation of the company should affect positively workers’ productivity. He decides to designate a team from   HR Department to conduct a research in order to explore the situation, to discover ideas and insights and to understand the real reasons of such controversial result. The main concern of the President is increasing the corporate performance through the improvement of employees’ productivity”. For the members of HR team designated by the President, the first thing to do before starting the field study is to define the most appropriate research methods for the case of Blue Ocean Corporation”.

Questions

1- What type of research design the HR team will conduct? Justify your answer from the text. (2marks)

2- “For the case of Blue Ocean Corporation it is recommended to conduct a quantitative research rather than a qualitative research”. Do you agree?    Justify your answer.  

3- Give TWO most suitable data collection methods in this case.

4- What type of questions is used then? Write a question from this type in relation with the research problem of Blue Ocean Corporation.   

Answer 1

1. The HR team will conduct a research design such as the first find the main problem, and here is the constant productivity of employees even after using motivation strategies and investment in salary, work conditions, and rewards to employees.

Investigate the root problems, do interviews of employees, find the data sources, use historical studies, do a survey in the workplace, and use statistical studies.

These approaches help to find the root cause of the problem of lower productivity after the hue investments.

2. Blue ocean corporation is a pre-eminent real estate conglomerate. Here quantitative research is best rather than qualitative because it is scientific, extensive data gathered and analyzed statistically, control sensitive, objective because the data is there, which has more focused on the test theory, deals with large quantity business, and repeatable process.

3. Survey and interviews are the best suitable data collection method in this case because the survey helps gather the qualitative feedback, emotional feedback, more practical, more cost-effective, easy to use, and implement and interview helpful and provide the in-depth and depth information, flexibility freedom, accurate data.

4. Then the problem of the motivation of employees is occurring; no hike in productivity seems after the higher investment, so the researcher's team build to find out the root cause.

What type of reason problem occurs in finding the problem of lower productivity in the system even after motivating the employees in blue ocean corporation and a considerable amount of investment?