Question

Describe Indonesia Bluebird Taxi firm and critically analyse their corporate strategy. Please elaborate and provide insightful analysis.

Answer 1

Indonesian Bluebird Taxi firm is top rated leader transportation service provider company in the Indonesian market. It serves almost every transportation as well as logistics requirements in Indonesia . It is offering services like UBER , New York's yellow taxi and London's black cab. In terms of corporate startegy , it is utilizing stability as a strategy in my view. It is focusing on its core vision and mission to serve the Indonesian people. It has a stable growth and development . Now , it has adopted a growth strategy to tap various opportunities in the global transport sector as well as in other related industries. It has diversified its business operations in the same line of the business.

It is diversifying its business in :

1) Corporate logistics

2) Tourism transport

3) App based cab service

4) Corporate car rental

5) Fleet management

6) Premium car services

7) Car rental customization

It has achieved its larger size by investing in various portfolios of the business. It has great service mix which inspires customers to opt its services beside so much complexity and options .

Reference:

http://www.bluebirdgroup.com/about