Question

What is the difference between a search landing page and a doorway page? Why might an advertiser be tempted to use a doorway page? Look online and provide an example of where each could be best used. Please provide a detailed answer.

Answer 1

I am answering each question one by one.

1. What is the difference between a search landing page and a doorway page?

Ans. - I> A doorway page is to redirect users to another site page. A landing page a simple page which contain main business purpose and contact details. There is no redirection.

II> Doorway page is easy to set up. A landing page is not easy to set up.

III> Doorway page fools clients. But a landing page never does that. It shows the main business.

Iv> Doorway page is black hat SEO technique. A landing page is a white hat SEO technique.

v> Doorway page helps to generate more traffics quickly. A landing page can't generate traffics as fast as a doorway page.

2. Why might an advertiser be tempted to use a doorway page?

Ans. - Doorway page has created to generate leads more fastly. When any user tries to search any pages then he/she is redirected to another page. The user has been irritated as he/she does not want this and it creates a bad reputation.

But the advertiser can gain more profits by doing this. As his/her page gets more hits quickly. Many users become a fool and they are redirected to advertisement pages for some search queries.

3. The examples of doorway page and landing page.

Ans. -

Landing page example - I> http://wrsstaging.com/beta/courses/

II> https://ridetutu.com/

Doorway page example - https://torrentz2eu.top

When you click on "myTorrentz" page on this site then the page - "https://movie.amazeappz.com/wim/lp/lp13/index_79.php?c=014439420061111559005" will be shown to you.