Changes in interest rates
affect the consumer spending :
- Changes in interest rates can have
different effects on consumer spending habits depending on a number
of factors, including current rate levels, expected future rate
changes, consumer confidenceand the overall health of the
economy.
- It's possible for interest rate
changes, either up or down, to have the effect of increasing
consumer spending or decreasing spending and increasing saving. The
ultimate determinant of the overall effect of interest rate changes
primarily depends on the consensus attitude of consumers as to
whether they are better off spending or saving in light of the
change.
- Keynesian economic theory refers to
two conflicting economic forces that can be influenced by interest
rate changes: the marginal propensity to consume (MPC)and the
marginal propensity to save (MPS).These concepts basically refer to
changes in how much disposable income consumers tend to spend or
save.
An increase in interest rates may
lead consumers to increase savings, since they can receive higher
rates of return. An decrease in interest rates is often accompanied
by a corresponding increase in inflation, so consumers may be
influenced to spend less if they believe the purchasing power of
their dollars will be eroded by inflation.
The current level of rates and
expectations regarding future rate trends are factors in deciding
which way consumers lean. If, for example, rates fall from 6% to 5%
and further rate declines are expected, consumers may hold off on
financing major purchases until lower rates are available. If rates
are already at very low levels, however, consumers will usually be
influenced to spend more to take advantage of good financing
terms.
The overall health of the economy
impacts consumer reaction to interest rate changes. Even with rates
at attractively low levels, consumers may not be able to take
advantage of financing in a depressed economy. Consumer confidence
about the economy and future income prospects also affect how much
consumers are willing to extend themselves in spending and in
financing obligations
- Consumer function states that
consumer spending depends on the income of the consumer. The income
is further divided into investment and saving. According to Keynes,
aggregate consumption is a function of current disposable income.
The psychological law of consumption given by Keynes states that
the rate of increase in income is greater than the rate of increase
in consumption.
- One of the factors which affect the
consumer's spending is the expectation of the consumer. When the
consumer's expectations increase, consumer spending will decrease.
This is so as the consumers are rational and they demand more when
the prices are less as per the law of demand other things remaining
constant.
- Interest rate is the function of
savings. When interest rate is higher then the people are attracted
towards saving as they would gain more but if the interest rate is
low then the consumers will prefer to invest rather than save as
they will not gain enough interest out of it. This will result in
changes in consumers spending. When the interest rate is high,
consumers save and thus less consumer expenditure. On the other
hand, when the interest rate is low, people do not save and
therefore consumer spending will increase.
- There is a direct relationship
between income and consumers expenditure. As the income of the
consumers increases the demand for the goods increases and thus
there is an increase in the consumer's expenditure or spending as
per the law of psychological law of consumption stated above.
Therefore an increase in consumer income will increase the
consumer's spending. This can be shown from the diagram below: