Question

1. A common example of a pull strategy is creating consumer demand through ________.

all of the above

direct marketing techniques

inexpensive consumer goods

manufacturer's sales representatives

2. All of the following are true of totalitarian governments EXCEPT ________.

pluralistic ideals   

imposed authority

lack of constitutional guarantees

restricted participation

3.

Total Quality Management (TQM) places an emphasis on ________.

  

all of the above

   

none of the above

   

each individual's responsibility on the quality of his or her own output

   

company-wide commitment to quality

   

continuous quality improvement

4.

Purchasing power parity tells us ________.

  

the relative ability of two countries' currencies to buy the same basket of goods in those two countries

   

what a currency can actually buy in real terms

   

what a unit of local currency can buy in its home country

   

the value of goods and services that can be purchased with one unit of a country's currency

Answer 1

1. A common example of a pull strategy is creating consumer demand through ________.

• · all of the above
• · direct marketing techniques
• · inexpensive consumer goods
• · manufacturer's sales representatives

Answer 1

Pull strategy – Pull customer towards the product

Push strategy – Push a product to the customer.

The correct answer is option B

‘A common example of a pull strategy is creating consumer demand through direct marketing techniques. ‘ , rest option c and d are incorrect as inexpensive consumer goods and manufacturer’s representatives is a push marketing.

2. All of the following are true of totalitarian governments EXCEPT ________.

• · pluralistic ideals   
• · imposed authority
• · lack of constitutional guarantees
• · restricted participation

Answer 2

What is a totalitarian government.?

No freedom and entire control on individual thoughts, no opposition parties, high degree of control on public and private life.

The correct answer is option A, ‘All of the following are true of totalitarian governments EXCEPT pluralistic ideals ‘.

Reason being pluralistic ideals implies is a philosophical theory, where individual thought process, understanding of the society is limited to ideas within their minds.

Other options imposed authority, restricted participation and lack of constitutional guarantees are features of totalitarian governments.

3. Total Quality Management (TQM) places an emphasis on ________.

•   · all of the above
• · none of the above
• · each individual's responsibility on the quality of his or her own output
• · company-wide commitment to quality
• · continuous quality improvement

Answer 3

The correct answer is option E, ‘Total Quality Management (TQM) places an emphasis on continuous quality improvement’

Reasoning

It is a management approach that places emphasis on continuous improvement in quality, for the betterment of the company and a greater customer experience.”.

This helps to improve the quality and reduce internal costs.

It’s a management approach to long-term success through customer satisfaction.

In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.

4. Purchasing power parity tells us ________.

• · the relative ability of two countries' currencies to buy the same basket of goods in those two countries
• · what a currency can actually buy in real terms
• · what a unit of local currency can buy in its home country
• · the value of goods and services that can be purchased with one unit of a country's currency

Answer 4

What is purchasing parity?

• It is an economics concept which compares different countries' currencies through a "basket of goods" approach. For example: An I-phone costs HKD $5000 in Hong Kong should cost HK$5000*9.5 = INR (Rs) 47500 in India. It is a relative ability between the two countries to buy the same basket.
• Hence, option B , C And D are incorrect.

The correct answer is option A, ‘Purchasing power parity tells us the relative ability of two countries' currencies to buy the same basket of goods in those two countries’

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