In: Accounting
“I know headquarters wants us to add that new product line,” said Dell Havasi, manager of Billings Company’s Office Products Division. “But I want to see the numbers before I make any move. Our division’s return on investment (ROI) has led the company for three years, and I don’t want any letdown.”
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company’s Office Products Division for this year are given below:
Sales | $ | 22,900,000 |
Variable expenses | 14,313,400 | |
Contribution margin | 8,586,600 | |
Fixed expenses | 6,205,000 | |
Net operating income | $ | 2,381,600 |
Divisional average operating assets | $ | 4,580,000 |
The company had an overall return on investment (ROI) of 17.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $2,484,500. The cost and revenue characteristics of the new product line per year would be:
Sales | $9,942,400 |
Variable expenses | 65% of sales |
Fixed expenses | $2,602,240 |
Required:
1. Compute the Office Products Division’s ROI for this year.
2. Compute the Office Products Division’s ROI for the new product line by itself.
3. Compute the Office Products Division’s ROI for next year assuming that it performs the same as this year and adds the new product line.
4. If you were in Dell Havasi’s position, would you accept or reject the new product line?
5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product line?
6. Suppose that the company’s minimum required rate of return on operating assets is 13% and that performance is evaluated using residual income.
a. Compute the Office Products Division’s residual income for this year.
b. Compute the Office Products Division’s residual income for the new product line by itself.
c. Compute the Office Products Division’s residual income for next year assuming that it performs the same as this year and adds the new product line.
d. Using the residual income approach, if you were in Dell Havasi’s position, would you accept or reject the new product line?
1. ROI of Office Product Division:
ROI = Net Operating Income / Operating Assets X 100
= 2,381,600 / 45,80,000 X 100
= 52%
2. ROI for the new product line by itself:
Particulars | Amount in $ |
Sales | 9,942,400 |
Less: variable Expenses @ 65% | 6,462,560 |
Contribution | 3,479,840 |
Less: Fixed Cost | 2,602,240 |
Net Operating Income | 877,600 |
Operating Assets | 2,484,500 |
ROI (877,600 / 2,484,500 X 100) | 35.32% |
3. ROI for next year assuming that it performs the same as this year and adds the new product line:
Particulars | Existing Division | New Division | Total |
Operating Income | 2,381,600 | 877,600 | 3,259,200 |
Operating Assets | 4,580,000 | 2,484,500 | 7,064,500 |
ROI | 46.13% |
4. Being a Manager of a Company, i should reject the offer as by accepting offer ROI of Office Products Divisions is going to decrease.
5. The combined ROI of all divisions or company as a whole is 17% whereas the new product line offer ROI is 35.32% which almost double the ROI of the Company. Hence its look lucrative to Head office for accepting an offer.
6. Computation of Residual Income:
Particualrs |
Existing Division (6a) (In $) |
New Division (6b) (In $) |
Total (6c)(In $) |
Operating Assets...........(A) | 4,580,000 | 2,484,500 | 7,064,500 |
Required ROI................(B) | 13% | 13% | 13% |
Minimum Operating Income (AXB)...........................(C) | 595,400 | 322,985 | 918,385 |
Actual Operating Profit.....(D) | 2,381,600 | 877,600 | 3,259,200 |
Residual Income...........(D-C) | 1,786,200 | 554,615 | 2,340,815 |
(6d) If we use Rediaul Income approach, it is profitable for the comapny to add new Product line. we can see that by adding new product line company's residual income increase by $ 554,615.