Question

Questions
1. Do you consider HelloFresh a form of disruptive or sustaining technology?
2. Is HelloFresh an example of Web 1.0 (ebusiness) or Web 2.0 (Business 2.0)?
3. Describe the ebusiness model associated with HelloFresh.
4. Describe the revenue model associated with HelloFresh.

HelloFresh is at the forefront of disrupting a multi trillion-dollar industry at the very beginning of its
online transition. HelloFresh is a truly local food product, uniquely suited to individual tastes and
meal-time preferences offering delivery of a giant box of delicious food with recipes to enable easy
and enjoyable meal preparation for a weekly fee.
HelloFresh aims to provide each and every household in its 7 markets with the opportunity to
enjoy wholesome home-cooked meals with no planning, no shopping, and no hassle required. Everything
required for weeknight meals, carefully planned, locally sourced and delivered to your door at
the most convenient time for each subscriber. Behind the scenes, a huge data driven technology platform
puts us in the prime position for disrupting the food supply chain and for fundamentally changing
the way consumers shop for food. HelloFresh has local founders across the globe who are able to
leverage the global platform, and at the same time ensure that the HelloFresh product in each market
truly reflects the local community.
Chapter Fourteen Case: HelloFresh Hello Delicious
262 * Unit 4 Building Innovation
The soft subscription model business enables us to leverage our weekly subscriber touch points to
consistently manage supply chains and demand, and to optimize the customer experience as well as
our business economics. Customers sign-up for a box containing between 2 and 5 meals per week
for a flat fee. If the customer is out of town or unavailable he can easily cancel any week without a
penalty provided they notify HelloFresh in advance.
Dominik Richter has been CEO since starting HelloFresh in 2011. He has responsibility for keeping
a general oversight of the business and strategy. Prior to HelloFresh, Dominik worked with Goldman
Sachs in London. Dominik graduated with a degree in International Business in 2009, and from the
London School of Economics in 2010 with a Masters in Finance.
Thomas Griesel has been responsible for the logistics and operations behind HelloFresh since
founding with Dominik in 2011. Previously, Thomas had spent time at OC&C Strategy Consultants and
worked on a range of his own businesses and ideas. He graduated from with a degree in International
Business Administration in 2009, and from the London Business School in 2010 with a Masters in
Management.
2011
All the way back in 2011, Dominik and Thomas arrived in Berlin, intent on starting a new and disruptive
business. With a love of healthy food, nutrition, cooking, and a desire to make access to healthy food
as easy as possible for as many people as possible - starting a Food at Home business seemed the
natural choice.
2012
After examining business models from Sweden to Japan to very local ideas, they and a group of
like-minded individuals formulated the recipe for HelloFresh. The team started early in 2012 packing
shopping bags in Berlin, Amsterdam and London with a view to target the highest density population
areas in Europe. Quite quickly, they started getting requests from people outside those areas who all
wanted to become a part of the HelloFresh family. Wanting to serve as many people as possible, the
team developed a logistics model that enabled them to deliver to every single household across a
given country.
2013
The HelloFresh product started to rapidly gain in popularity, as subscribers shared the excitement
about their weekly boxes, with friends and colleagues. Subscriber referrals accelerated, as it became
clear that HelloFresh had finally solved the “What’s for dinner tonight” problem for its subscribers.
2014
Having launched on the East Coast of the U.S in December 2012, HelloFresh moved to cover the
entire country in September 2014. Over the short time since then, HelloFresh has grown rapidly to
become one of the largest players in this market.

Answer 1

Answer:

Answer 1:

We consider HelloFresh a form of sustaining technology, because it is going to provide a service to the consumers, which have very high demand and currently no organizations are available which provides such services to the consumers. The Service HelloFresh is going to provide is a very basic service which is needed for each and every people and it helps the consumers to get free from lot of work and tensions. Thus it is going to be great business model for the coming years. Hence it is a sustainable technology.

Answer 2:

HelloFresh an example of Web 2.0 Business, because it is mixed of ebusiness and latest business 2.0. We can say that it will be more than ebusiness and it needs to support the high demand of the future business with the use of ebusiness and additional technologies.

Answer 3:

The HelloFresh will be having the ebusiness concept as well, because nowadays the people are so use to on the ebusiness that none of the business concept looks better unless it has ebusiness module along with it. The ebusiness module for the HelloFresh will help in customer registration, customer enquiries, customer orders, customer order cancellation, customer delivery notification, customer payment receives, customer feedback , customer complaints, customer grievances management etc. Thus the HelloFresh will have the ebusiness module which will have all the above key business processes which will be made easy the business in th technology environment.

Answer 4:

The revenue model described with HelloFresh looks good, because the revenue model will be the charging the customer for their meals. The charging processes could be on the basis of unit meal charges, daily meal charges, weekly meal charges, monthly meal charges, as suitable to customers. The cancelation period and advance information mode are good and provides better customer satisfaction.