The Extended Marketing Mix is a combination of elements
that make up a campaign to sell a product. It is an
expansion on the original marketing mix of product, placement,
price, and promotion, adding additional factors that can influence
the success of a campaign.
Q:Discuss the differing components of the
marketing mix and its development from the 4Ps to the 7Ps,
providing examples of how these are applied to a business known to
you.