Question

Submit a memo to the owner of a pizza restaurant that you work at. This is the format the teacher asked us to submit it as. No closing name at the end. Please check for sentence structure &/or suggestions.

Date:             April 8, 2019
To:                  Carmine Stellato, Owner
From:             Krista Kamman, Marketing Manager

Subject:        Improving Competitive Edge with Customers

As requested, I have researched three competitors in the area and have studied their pizza ordering and serving procedures. Here are my findings and recommendations.

Conclusions

Our store has many great qualities, but there are a few things we should change to improve our competitive edge. These are three of the main weaknesses that affect our productivity.

• Outdated oven. Our current oven does not cook pizzas in a timely manner. It takes 7 minutes to cook each pizza.
• Dough preparation time. Currently, our pizza makers take 2 minutes simply to prepare the dough for each pizza made.
• Customer service time. The time it takes for our patrons to receive their order is 16 minutes. Our competitors average is 11 minutes to receive an order.

Recommendations

These are my recommendations to improve our productivity.

• Replace Oven. Replace the current oven with a more efficient one that cooks in less time. Our competitors have updated models and can produce their pizzas more efficiently with an accelerated time; five to six minutes versus our seven minutes.
• Prepare Dough. Prepare the dough beforehand. This will save time on each order made. Two of the three competitors use prepared dough.
• Construct a New Customer Service System. A more efficient system for customer service is needed. Our competitors take names or give out numbers for their customers. This varies slightly at the three locations but is a more efficient way for our patrons to receive their food quicker.

Summary

I believe our restaurant will be more successful after we implement these changes. Can we meet on Wednesday, April 10 at 9 a.m. to discuss the suggestions?

Answer 1

To : Carmine Stellato Owner

From:Krista Kamman, Marketing Manager

Subject: Competitive Edge over Competitors

Date: April 8, 2019

As desired, the investigation has been conducted on the subject matter. Details of operational procedures of three competitors working in the area and proposed suggestions are submitted herewith for consideration.

Findings:

Apart from Great qualities of our store there are some areas which require attention to improve efficiencies over competitors.

Time is key factor of todays’ life. Following equipment’s and services are taking extra time than competitors

Process	Equipment/service	Time taken	Competitors time
Cooking	Oven	7 minutes	5-6 minutes
Cooking	Dough preparation	2 minutes	No time due to use of prepared dough
Serving	Manual service	16 minutes	11 minutes

Recommendation:

1. New oven can save cooking time efficiently.
2. Use of prepared dough will solve problem of dough preparation. Further this will allow use of spare time of cooks and save costing as well.
3. Construction of new service for providing number/ name to customer for their order will help customer to receive their orders quickly.

Conclusion Summary:-

By using these measures restaurant can reach new heights. It is requested to provide time on April 10 at 9 am so that all the above matters can be discussed in details.

This factor can give us extra edge over competitors.