Question

There is much discussion about how the COVID-19 pandemic has changed the world. In what ways do you think the pandemic has impacted marketing in the short and longer terms? What opportunities and what threats do you think marketers are faced with due to the impact of the pandemic?

Answer 1

covid19 has shaken the economy at the global level, that is, due to this, there has been a worldwide rise.The main reason behind this is through the measure of lockdown and social distancing, there has been a decrease in production and service demand and demand has also decreased.

Because all business activity has been affected, due to which marketing has also been affected. That is, marketing has an important role to play in any business. Through marketing, where the service and goods produced are strategized to sell and how to reach them in the market. How to spread the product to its people. All these have to be said, but due to Kovid-19 where there has been a decrease in demand among people and people are buying less, due to which the marketing has also declined.

Due to Kovid-19, the behavior of the market will not be known for some time, that is, how people will buy, how their demand will be there and how will the mood of people buy it. It is not known. Therefore, the marketing strategy will be completely affected in the short term and in the long term, when Kovid-19 may have left its impact, then the marketing may be in a good position but it may take a long time to fully recover.

The most prominent opportunity that can arise is that the marketing medium can be fully online by people. Technology and activities like work from home will be encouraged, which will have full potential to open new dimensions in marketing and this can lead to new types of economy.

Marketing is doing through advertising wich will impact the employment opportunities of many as social distancing matters .