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In: Operations Management
Complete a Competitive Profile Matrix (CPM) for Disney World, using at least 12 factors and two...
Complete a Competitive Profile Matrix (CPM) for Disney World, using at least 12 factors and two competitors in addition to your company - total of three (3) companies in the matrix. Please submit CPM in excel only. You must comment on the CPM results.
Solutions
Expert Solution
Competitive Profile Matrix (CPM) for Disney World:
Weitage = 1.00
Scale of rating- 1 to 5
The CPM results for the three-different competitor company differ with the various in their factors. As the Walt Disney have the score is highest among all the scores of the company. The Walt Disney score is 2.94. This shows that the company overall performance is more than its competitors. Time Warner scores is 2.51 and the CBS scores is 1.85. The critical success factors are more than other company in case of Walt Disney.
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