Apple, the tech company, has received numerous architectural awards for its store designs.

Apple, the tech company, has received numerous architectural awards for its store designs. The stores, in fact, embody the culture of design at Apple. The stores are cultural

assumptions.
artifacts.
values.

Expert Solution

The correct answer is (b) artifacts. Artifacts denote the obvious elements in any organization. The store designs including furniture, layout are pretty much visible for outsiders to view and deduce. Thus, in this case, the stores are cultural artifacts. Artifacts are the result of company's assumptions and values.

Values are the company's agreed set of norms. They control how the members interact and behave in the organization. Here, store design does not relate to behavioural cues. Values are expressed through rules, standards or public announcement of company's philosophy.

Cultural assumptions are the deeply embedded beliefs that impact the creativity of an organization. They are the shared beliefs or ideas that form the foundation of the company's existence and they are the hardest to observe from the company's services/programs. Apple focuses on innovation through collaboration and croos-pollination of its groups.

Apple's idea of creativity and innovation is reflected as an outcome through store designs. Thus, they qualify as cultural artifacts.

keosha answered 2 years ago

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