Question

What is a persona? Explain how personas, scenarios and user stories can contribute to feature design.

Answer 1

Solution:

• Personas are models characters of our design in which we can test all our ideas
• Personas are fictional characters, which is created based upon your research in order to represent the different user types.
• When we design any product based on user's requirements then only it would get better reach and successful.
• It is to understand our users’ needs, experiences, behaviours and goals. Creating personas can help us step out of ourself.
• It can help us to recognise that different people have different needs and expectations, and it can also help us to identify with the user we’re designing for.
• Personas reduces our work , make it simple,saves time and results in a better design

​​​​​​Contribution of persona in design

1.Collecting data from the target users:

• Collect as much knowledge about the users as possible. Perform high-quality user research of actual users in your target user group. In Design Thinking, the research phase is the first phase, also known as the Empathise phase.

2. Form a hypothesis. (Imaginary)

• Based upon our initial research, we will form a general idea of the various users within the focus area of the project, including the ways users differ from one another.

3.Establish a number.

• We will decide upon the final number of personas, which it makes sense to create. Most often, we would want to create more than one persona for each product or service, but we should always choose just one persona as our primary focus.

4. Describehe personas.

• purpose of working with personas is to be able to develop solutions, products and services based upon the needs and goals of our users. Be sure to describe personas in such a way as to express enough understanding and empathy to understand the users.
• We should include details about the user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behaviour.
• Add a few fictional personal details to make the persona a realistic character.
• Give each of our personas a name.
• Create 1–2-pages of descriptions for each persona.

5. Prepare scenarios for our personas:

• This engaging persona method is directed at creating scenarios that describe solutions. For this purpose, we should describe a number of specific situations that could trigger use of the product or service we are designing. In other words, situations are the basis of a scenario. We can give each of our personas life by creating scenarios that feature them in the role of a user. Scenarios usually start by placing the persona in a specific context with a problem they want to or have to solve.