Question

To create the shopping _______ Alfred's Department Store has a staff of interior designers who rearrange product displays, select new music to play throughout the store and adjust the color and intensity of store lighting.

	atmosphere
	flow
	order entry system
	referrals

Mass discount retailers are distinguished from other types of retailers by their business model whereby they offer low-priced products but receive high profit margins on the products sold.

Question 18 options:

	True
	False

A large discount retailer, such as Walmart, is MOST LIKELY to rely on personal selling as its primary promotional method for generating customer interest.

	True
	False

Which of the following key characteristics does a marketer MOST LIKELY NOT consider when deciding which resellers to include in its channel of distribution?

	whether the target market served by a reseller is the same as the marketer’s target market
	whether a reseller also carries a competitor’s product
	whether a reseller will assist in promoting the product
	whether a reseller is accepting of running test market experiments for new products

Answer 1

Question: To create the shopping _______ Alfred's Department Store has a staff of interior designers who rearrange product displays, select new music to play throughout the store and adjust the color and intensity of store

Answer:The correct answer is “atmosphere”.

The interiors, music and product display create the necessary atmosphere for shoppers to come and shop.

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Question: Mass discount retailers are distinguished from other types of retailers by their business model whereby they offer low-priced products but receive high profit margins on the products sold.

Answer: The correct answer is “True”

This is true because of the economies of scale on which they operate. They can sell cheap due to their buying power and also due to the variety of offerings they have for their customers and thus have fairly profit margins.

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Question: A large discount retailer, such as Walmart, is MOST LIKELY to rely on personal selling as its primary promotional method for generating customer interest.

Answer: The correct answer is “False”

Personal selling is a tool used for business models which operate on sales force in the field selling products and services with direct meeting and face to face interactions. Discount retailers, like Walmart on the other hand believe more on the customers drawn in by the prices and range of goods they offer at one place.

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Question: Which of the following key characteristics does a marketer MOST LIKELY NOT consider when deciding which resellers to include in its channel of distribution?

         

Answer: The correct answer is “whether a reseller will assist in promoting the product”.

Promotion is usually not a reseller’s job and is not considered as a factor in deciding if or not to include the reseller in the channel of distribution.