In: Accounting
In 2019, the annual size of the smartphone market is 23 million units. Apple budgeted their market share for the entire year at 40%. At the end of the year, market share of Apple turned out to be 39% while the market grew from 23 million units to 24 million units.
What is the market size variance for the whole year of 2018 when cost/price information is given as follows:
Budgeted |
Actual |
||
Price per unit |
$400 |
$450 |
|
Cost per unit |
$200 |
$210 |
|
Contribution margin per unit |
200 |
240 |
*Answer in millions of $
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