Question

Why does Subaru gain more than Toyota?

Answer 1

Subaru is one the smallest automobile manufacturing division of the Japanese transportation conglomerate Subaru corporation, Subaru cooperation is known for boxer engine layout.

Toyota expanded its partnership with Subaru corporation formerly known as Fuji Heavy industries limited, Toyota motors decided to pay $311 million in order to raise its stake in Fuji by 16.5%.

Fuji and Toyota develops a compact rear wheeled drive sports car, Subaru had impressive achievements like they have the top selling outback wagon which is followed by Forester SUV, Subaru corporation officially ended their operation as of September, 2017 in order to utilize the resources more efficiently to maintain the competitiveness by achieving a sustainable growth in future.

Subaru now focuses solely on manufacturing and satisfying the American consumers, they are creating all-wheel drive which best suits the current generation, with Toyota acquiring the share Subaru hold a tight platform to manage it operations for American consumer, with this Subaru is gaining its market share while companies like General Motors, Ford are losing the grounds.

Capturing the market share in the name of Subaru benefits them to occupy the automobile goodwill which is backed by Toyota, while on the other hand Toyota is losing its core product sales because boxer engines are not what Toyota is known for, Subaru differentiate their market by consumer life cycles which has allowed them to offer a product for every age group being it a new learner of young age or for those who are experienced so customers always have a choice when their needs change. Monitoring car chat rooms and discussion boards, and doing extensive research is what makes Subaru authentic and reliable. Subaru test prototypes with customers. Subaru remains customer oriented by keeping all of this information in mind when designing a new product.