Question

In: Accounting

In last month’s budget, a company anticipated selling 58350 units of its product, with total industry...

In last month’s budget, a company anticipated selling 58350 units of its product, with total industry sales expected to be 2365754 units. The actual sales level was just 43000 units with market share of 0.0282. The average sales price was $4.50, while the company had budgeted for $5.00. In addition, actual variable costs were $86000, while the budget had anticipated variable costs of $99200. Calculate Ia (round to 3 significant digits).

Find:  Ia, Sb and market share variance. Steps are required.

Solutions

Expert Solution

Market Share Variance=

|(Actual Market Share Percentage – Budgeted Market Share Percentage) x Actual Industry Sales in Units| x Budgeted Average Unit Contribution Margin.

= I(0.0282- 0.0247)* 1524823 units I * $3.3

= $ 17,611.70

W.N. 1

Calculation of Budgeted Market Share Percentage

= Budgeted sales of entity

   Budgeted industry sales

=         58350 units = 0.0247

           2365754 units.

W.N.2

Calculation of Actual Industry Sales in Units

= actual sales level

      market share

=   43000 units = 1524823 units

       0.0282

W.N. 3

Calculation of Budgeted Average Unit Contribution Margin

= Budgeted Sales Price – Budgeted Variable Price

= $5.00 - $99200

               58350 units

=$5.00 - $1.70 = $3.30

Can you please let me know what do you mean by la and sb, so that I can solve it further.


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