Question

There are many reasons for an owner to place a brand on their hotel, but some feel that three factors are beginning to challenge the brand value proposition:

• Distribution sites, such as Expedia.com and Booking.com
• Review sites, like TripAdvisor and Yelp
• The lack of brand loyalty often shown by Millennials

Do you think these factors represent a real challenge to brands, or are they just hype? Will brands need to adjust their value proposition?

Answer 1

There are several challenge that brand has to face in its entire life right from product inception. According to me the organization should keep its wye on every challenge and try to resolve it as soon as possible.

As we know that a value proposition is a promise of value to be delivered, communicated, and acknowledged.In my opinion lack of brand loyalty often shown by Millennials and Distribution sites should be taken seriously has they are very crucial for the success of the product. There should be little adjustment in product value proposition that helps to brand loyalty among millennials which could be a important boost to our product sales.

I don't consider them as hype but company should properly analyse and then take decision regarding the adjustment in product value proposition as all these challenges could lead to seriously problems so they should be resolved depending on the nature and type of Product. As every challenge has different intensity and approch for every challenge the brand value proposition can not be changed but can have minor alterations.