Question

Analyze if the company(s) have been successful formulating these strategies?

Company's Coca Cola, Target

Analytic Tools

4. SWOT Matrix. SO strategies use a firm’s internal strengths to take advantage of external opportunities. WO strategies aim at improving internal weaknesses by taking advantage of external opportunities. ST strategies use a firm’s strengths to avoid or reduce the impact of external threats. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats.

5. SPACE Matrix. The Strategic Position and Action Evaluation (SPACE) Matrix is another Stage 2 matching tool that uses two axes and four quadrants to reveal whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. Axes of the SPACE Matrix represent two internal dimensions (financial position [FP] and competitive position [CP]) and two external dimensions (stability position [SP] and industry position [IP]). To perform SPACE analysis, simply rate a company on each of the four dimensions (axes)

Answer 1

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Answer1:

1.Value chain analysis of coca cola company :

The value chain is the process of actions taken from the supply of raw materials to the end activities or we can say that it process of conversion of raw materials to the finished goods for their target customers.

The coca cola is an American multinational nonalcoholic beverage company at present the company is offering more than 500 brands in 200 countries. The headquarter of Coca cola is situated at Georgia USA it haves a huge number of working staffs all over the countries. The value chain or we can say supply chain of coca cola company is largest as compared to other companies it perform the activities from conversion of raw materials to finished goods or services to their ultimate customers. The company has divided thses activities into two parts one is primary activities and other is supported activities. In primary activities it includes :

Inbound logistics in which it receives, stores and distribute the raw materials at the warehouse the company receives some the stocks which is not used for production then they store the stocks and use for later distribution.

Operation activities which includes the conversion of raw materials in to finished goods Coca Cola consists of lots of drinks for manufacturing the product they are having their own ingredients that are needed and processed by using the machines.

Outbound logistics in which the distribution of products and services is done to customers mostly they use land transports for distribution of Coco cola products to its branches and the final distribution is done through the grocery shops.

Marketing and sales of Coco cola is done through advertisments and it attract its potential customers and existing customers very effectively.

The services provided after sales is that takes consumers reviews and feedbacks which is very helpful in enhancing the services and customer satisfaction.

The support activities includes:

The coco cola have a large suppliers all over the world which helps in purchasing the resources for the support of primary activities to be carried out effectively.

Coco cola take care of their human resources or the employees which they hire. They provide training and pay a good salaries to them so their employees are much satisfied.

New technologies are used to improve the companies products and services they are having the department of Research and development which help the company to face the competition in the market.

The Coco cola company have a good infrastructure with well trained employees and professionals.

2.Benchmarking analysis of Coca cola company : Where the company have to face their competitors and set a benchmarks. When we compare the Coco cola to its top competitors it states that its industry will grow very rapidly as compared with it and their vast research and development team helps the a lot to be top in the market. It created its benchmark by providing the benefits to its customers as compared to other leading firms of the same industry. The benchmarking done when the industry is having the same variety of products they have to make choice and which tops the chart will win the benchmarking which includes proper planning, analysing, integration, action and maturity as explained above in value chain analysis all the aspects covered with the research and development team to successfully achieving the top chart of benchmark.

3.The internal external matrix of coca cola includes the internal and external factors affecting the company which is Political factors such as tax policies, trade restrictions and tariifs and the government stability. Economic factors such as GDP, rate of interest, unemployment, growth and decline in economy. Social factors includes demographic details, age, population, sex, ethnic activities. Cultural factors which is used in every functions all over the world. Technological factors using of new technology and new products development techniques. Environmental factors include natural changes in environment. Legal factors