Question

BUSINESS ANALYSIS

select business that publicly trades on the New York Stock Exchange or NASDAQ

1. the company`s name on its name history if the name changed since the company was originally formed ( consider mergers etc.)
2. company`s trademark(s)

3. location of the company`s home office and whether they have offices located outside the US (if so, identify location(s))

4. description of the company`s general products or serviced

5. the company`s mission statement or business philosophy

6. whether the company is publicly traded and if so, the stock exchange on which the company`s shares are traded

7. the current CEO and summary of his/her business background

8. the identity on one of the company`s primary competitors

9. summary of the company`s corporate ethics policy and the URL to this policy

10. summary of company press release dated July 1, 2017 or later

11. summary of lawsuit in which the company has been involved as a plaintiff or as a defendant

Answer 1

NAME OF THE COMPANY- Apple Inc.

1) HISTORY-

Apple Inc. was initially named Apple Computer Company. It was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak on 1^st April 1976.

Later on 3^rd January 1977, 'Inc.' was incorporated in the name after Ronald Wayne left the company.

Apple Inc. has only taken up acquisitions. There have not been any mergers between Apple Inc. and any other company.

2) TRADEMARK(S)-

The company has trademarked its-

• Logo
• Slogans
• Products( I-Phone, Macbook, etc)
• Software and Applications (Watch Kit, Wave Burner, Xgrid, etc)

3) LOCATION-

Apple Inc.'s home office is located in Cupertino, California, US.

As of 2018, Apple Inc. operates in 25 countries like UK, India, Japan, Canada, Italy, and China to name a few.

4) PRODUCT DESCRIPTION-

Apple Inc.has launched 50+ products, software, and applications to date.

Some of the general products sold and its description are as follows-

• iPhone- Mobile Phones launched by Apple Inc. and uses IOS operating system. Various models have been launched, the latest model being 'iPhone XR'.
• Mac Book- It is the computer sold by the company. It hit the market in 2006.
• Air Pods- Air Pods are wireless earphones.
• iPad- The tablet device launched by Apple Inc. is called an iPad.