1- True or False? Doctor-led discussion groups are an example of a push strategy by pharmaceutical...

1- True or False? Doctor-led discussion groups are an example of a push strategy by pharmaceutical companies.

2- True or False? Riskier product purchases require that advertising be a greater part of the promotional mix of the seller over personal sales in order to continue to send messages reassuring the potential buyer that there is little risk of purchase.

3- True or False? For communication to occur, a message must be decoded by the receiver the same way it was encoded by the sender.

4- True or False? While pharmaceutical companies give free samples to physicians, research has shown it has little impact in increasing prescriptions for the product.

5- True or False? Gender of the physician has been found to have no effect on the patient–physician interaction.

Expert Solution

Qué 1. Correct option is false because doctors led discussion is pull strategy in which consumer comes to product. Not product comes to consumers.

Que 2.correct option is true advertisement play a important role in riskier product purchasing then personal selling. Because advertising is at large scale then personal selling.

Que 3. Correct option is true, whatever massage sender has sent the massage it should be encoded by sender i, decoded by the receiver . To proceed the communication.

Que4. 4 its true , pharmaceutical companies incentives ( free drugs) increase the prescription for the same drug by the doctor.

Que 5 . Correct option is false . Ideally should not be any barrier of gender between physician and patient . But still there is difference because female patient are not able to give her personal history.appropriately to male physician . So its a kind of barrier in interaction.

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Nightingale answered 1 year ago

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