In: Economics
Currently, the demand equation for necklaces is Q = 30 – 4P. The current price is $10 per necklace. Is this the best price to charge in order to maximize revenues?
The demand equation is;
Q = 30 - 4P
Where Q is the quantity of necklaces demanded and P is the price of the necklace.
4P = 30 - Q
P = (30 - Q)/4
The current price of the necklace $10.
Revenue function
R = P × Q
R = (30 - Q)/4 × Q
R = 1/4 × ( 30Q - Q2)
Differentiate the function with respect to Q to maximize the revenue.
dR/dQ = 1/4 × ( 30 - 2Q) = 0
Q = 15.
Finding the second order derivative
negative showing that the value of Q is maximum.
Therefore,
P = (30 - Q)/4, but Q = 15
P = $3.75.
To maximize revenue the price should be $3.75.
The correct answer is NO. The best price to be charged should be $3.75