Question

What can be a insight/consumer perception of a laundry detergent like Persil or Tide?

Answer 1

• Since Tide uses more emotional connection in their advertisements therefore consumers connect with it more.The product appeals to the sentimental side of mothers, who are typically responsible for the household laundry. Consumers are depending on their psychological satisfaction. They are also searching for more convenience in retail shopping. As a result, they are willing to pay more for products that arequick and easy to use and have huge stock in the market.
• According to a group of consumers, the ‘whiteness’ that the detergent Tide provides, is one of themost vital influences while buying the detergent. The second most influential factor is its‘gentleness on hand’. Other important factors include ‘good stain removing capacity’ and ‘easy on fabric’. All these aspects are the main focus of Tide product.
• Consumers also perceive style statements in detergents too. High income consumers dont really prefer low cost detergents and go for Tide or any other expensive one which they perceive is also good in quality whereas low income consumers rely more on their budget in buying detergents so they might view Tide a bit expensive.
• It is also a psychological domain of human beings. Here, style statement can be seen in two perspectives: firstly, low priced items are purchased for few days and then they are disposed.Secondly, there are high-end customers who buy expensive and quality products purposefully forless or bulky use, but with the brand, which will take them to higher level of the social circle.