Your friend is having a tough time selecting laundry detergent. There appear to be hundreds of...

Your friend is having a tough time selecting laundry detergent. There appear to be hundreds of very similar options. Design a version the the ”take the best” heuristic that will help your friend select the best possible laundry detergent. Make whatever assumptions you believe are necessary and condition the decision on at least four variables. Your answer should be similar to the exposition of the heuristic in Gigerenzer & Goldstein’s 1996 paper Reasoning the Fast and Frugal Way: Models of Bounded Rationality - link http://www.dangoldstein.com/papers/FastFrugalPsychReview.pdf

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Rahul Sunny answered 1 year ago

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