Question

Mobile systems are having a major impact on business and society today. Accordingly, mobile applications now form an important component of marketing and business processes for many companies.

Assume that the owner of a bike rental shop at a popular summer resort wants to create a mobile application to aid customers who want to book bikes via their mobile systems. You have been hired as a consultant to recommend the best strategy for creating such an application.

In an essay, describe some features you will include in this application to ensure a quality user experience. Make your recommendations specific to this application for this particular bike shop. In addition, propose either a thick-client or a thin-client application. Provide reasons to justify your choice.

please submit a response between 100 and 1000 words.

Answer 1

Mobile systems have completely revolutionised the way business was conducted, the advertisements of products and services, the sales and after sales all are being handled either through mobile device platforms or mobile applications.

The companies either big or small are relying too much on mobile devices and are present on mobile devices with the help applications. The mobile devices have made the buying process easy and company’s availability on such platforms increases the customer interaction which is later converted into sales.

The features which should be included in the application are:

• The feature of booking and cancellation which will be easy and convenient for customers and they do not need to visit the shop every time. The option to choose vehicle collection point should also be included.
• The feature to pay rentals through the app, this will enable customers to pay from their rooms and they do not need to visit the shop.
• The feature to inform about any breakdown or problem in the vehicle (support section).
• The rate card of different bikes with all other terms and conditions clearly mentioned.
• A dedicated section for offers and deals.
• A section for policies terms and conditions so that customers will have the required information if needed and it will ensure fair business practices.
• A feature which provides customer with their transaction details like when they hired the bike, what is their next payment day etc.
• A location tab through which shop can track the location of customer in case of any emergency or problem and customer can also know about his exact location.

For this particular business a thin client application will be better because the quantum of business is not so huge, it will be easy to deploy and maintain a thin client application because of its low cost, all applications are on the server so any workstation can access whereas thick client application will be expensive and tough to maintain, the shop can switch from thin client to thick client when the quantum of business grows much bigger.