Question

In: Operations Management

What would be cost (the different cost elements), speed, quality and flexibility from the perspective of...

What would be cost (the different cost elements), speed, quality and flexibility from the perspective of a car manufacturer? Explain each individually

Solutions

Expert Solution

A car manufacturer competes in the global market by taking care of costs, speed, quality, and flexibility. Also, they compete in the marketplace by virtue of one or more of these elements. From the perspective of a car manufacturer, the following are the elements:

Dimensions of quality:

  • Performance - the primary operating features.
  • Features - optional extras
  • Reliability - the possibility of a breakdown.
  • Conformance - conformance to specification.
  • Technical durability - length of time before the product becomes out-of-date.
  • Serviceability - efficiency of service
  • Aesthetics - look
  • Perceived quality - reputation.
  • Value for money.

Dimensions of time:

  • Manufacturing lead time.
  • Due date performance.
  • product introduction rate.
  • Delivery lead time.
  • Frequency of delivery.

Dimensions of cost:

  • Manufacturing cost.
  • Value-added.
  • Selling price.
  • Running cost - the cost of keeping the product running.
  • Service cost - the cost of servicing the product.
  • Profit.

Dimensions of flexibility

  • Material quality - ability to meet incoming materials of varying quality.
  • Output quality - ability to fill the demand for products of differing quality.
  • New product - the ability to meet the introduction of new products.
  • Modification - ability to modify current products.
  • Deliverability - ability to change delivery plans.
  • Volume - ability to accept different demand volumes.
  • Product mix- ability to meet changes in the product mix.
  • Resource mix- the ability to cope with changes in the resource mix.

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