A car manufacturer competes in the global market by taking care
of costs, speed, quality, and flexibility. Also, they compete in
the marketplace by virtue of one or more of these elements. From
the perspective of a car manufacturer, the following are the
elements:
Dimensions of quality:
- Performance - the primary operating features.
- Features - optional extras
- Reliability - the possibility of a breakdown.
- Conformance - conformance to specification.
- Technical durability - length of time before the product
becomes out-of-date.
- Serviceability - efficiency of service
- Aesthetics - look
- Perceived quality - reputation.
- Value for money.
Dimensions of time:
- Manufacturing lead time.
- Due date performance.
- product introduction rate.
- Delivery lead time.
- Frequency of delivery.
Dimensions of cost:
- Manufacturing cost.
- Value-added.
- Selling price.
- Running cost - the cost of keeping the product running.
- Service cost - the cost of servicing the product.
- Profit.
Dimensions of flexibility
- Material quality - ability to meet incoming materials of
varying quality.
- Output quality - ability to fill the demand for products of
differing quality.
- New product - the ability to meet the introduction of new
products.
- Modification - ability to modify current products.
- Deliverability - ability to change delivery plans.
- Volume - ability to accept different demand volumes.
- Product mix- ability to meet changes in the product mix.
- Resource mix- the ability to cope with changes in the resource
mix.