related to the Starbucks case give your solution about the customer service problem they are facing

Solutions

Expert Solution

Current problem faced by Starbucks:

Declining customer satisfaction.

Reasons:

Partners (employees at Starbucks are called partners) provide unsatisfactory services.

Customized coffee for customers lowers speed of service. Customers have to wait longer and thus, lower satisfaction in terms of value of time.

A rough brand image exists as being concerned about only expansion and money making.

Solutions:

Launching a program to improve partner service and friendliness. Also, lower working hours and encourage working in shifts to boost the productivity of the workers.

Provide free cups and free coffee once after a certain number of visits of the customer: This will help reduce the image of money making that exists in the market.

Loyalty programs for conversion of satisfied customers to highly satisfied customers.

Service time can be reduced by having automated machines.

Working on improving the ambience to include more nature and greenery into the outlet in line with Starbucks logo.

Promoting corporate tie ups addressing the increasing trend of serving coffee in formal meetings and interviews.

Rahul Sunny answered 1 year ago

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