Question

Pick two different online stores to investigate the processing of making a purchase online.

3. Make sure to record all the steps that are needed to get an item purchased.

4. Compare the processing of the two stores and analyze which store has better graphical user interface.

5. Explain how you would modify the stores' checkout interfaces (draw prototype) to improve the user experience.

Answer 1

3.If your business is an online store which is selling products or services, you might be interested in helpful advice on how to reach more customers using E-commerce strategy.

A strategy is a summary of how your store is planning to achieve its goals and improve its position in the market.

There are different types of strategies depending on the goals. In this case, we will focus on how to reach more customers for your e-commerce business.

Some ways are given below

The digital strategies for e-commerce stores that we listed are a small part of the opportunities your business can use to reach more customers online

4.Graphical user interfaces would become the standard of user-centered design in software application programming, providing users the capability to intuitively operate computers and other electronic devices through the direct manipulation of graphical icons such as buttons, scroll bars, windows, tabs, menus, cursors

A good interface makes it easy for users to tell the computer what they want to do, for the computer to request information from the users, and for the computer to present understandable information. Clear communication between the user and the computer is the working premise of good UI design

User Interface Design Guidelines

• Visibility of system status. ...
• Match between system and the real world. ...
• User control and freedom. ...
• Consistency and standards. ...
• Error prevention. ...
• Recognition rather than recall. ...
• Flexibility and efficiency of use. ...
• Aesthetic and minimalist design

5. The best approach to evaluate aspects such as if the design is user-friendly is to develop an almost identical working model called a prototype and have it tested with real or a representative sample of typical users.

Prototyping is a technique model and evaluate what works and is fit for purpose in helping users achieve their goals when using your product. In this process, you create what can be seen as a real working mockup (as opposed to a static one). You share it with the clients and prospective users to collect feedback as well as evaluate its functioning. From feedback and evaluation, you make improvements and iterate the process until you get the final design that is aesthetically pleasing while at the same time intuitive and effective enough for users to be able to achieve their objectives. The advantage of building a design prototype is that it helps you keep cost low while saving you time and effort. In other words, a prototype lets you analyse the “behaviour” of your design and any evaluate and implement changes required to make it even better.

Some ways how prototyping can benefit your designs.

1. Exposing the Key Areas of Improvement in Your Design

2. Helping You Iterate Quickly On Design Concept

3. Helping You Get Funded

4. Making It Easy For Non-Technical Clients To Understand

5. Reducing Development Time And Cost

8. Creating A Robust Feedback Circle

9. Keeping You Focused

Prototypes help you communicate the look and feel of a design solution. However, a prototype should not be looked at a post-production product. Remember, it is designed to test the features, behaviour and appearance of a product in the development stages. The feedback and information you get from prototype testing are essential in creating and launching a successful UI design.

To make the most of prototyping for design, here are some things to keep in mind.

• Choose the right prototype. Use high-fidelity prototypes for non-technical clients as it is almost close to the final design. Low fidelity prototypes are great to explain design solutions at the earlier stages. A paper prototype is very useful if you want to give a quick overview or flesh out some concepts with the client.
• Simplify user interactions as much as possible, by for example utilising fewer clicks.
• Regularly test your prototype with real users.
• Try to use actual content instead of dummy text (such as “loremipsum”).
• Make sure to keep prototypes as user-friendly as possible so that the users can understand the things in one go (without much explanation from the designer.)
• Last but not least, invest in the right app prototyping tool.