Question

Pick two different online stores to investigate the processing of making a purchase online.

3. Make sure to record all the steps that are needed to get an item purchased.

4. Compare the processing of the two stores and analyze which store has better graphical user interface.

5. Explain how you would modify the stores' checkout interfaces (draw prototype) to improve the user experience.

Answer 1

Amazon Vs Flipkart - The e-commerce industry is undoubtedly one of the most successful non-digital births in India, leading to widespread change in consumer behavior. 2019 has seen a mix of ups and downs in the industry, with positive changes such as a government that allows FDI investments of up to 100% in the commercial sector, and roadblocks as policy changes regarding deep discounts and special deals with retailers. However, despite a slight decline during the year, the industry continued to see growth, with Flipkart and Amazon leading the way. Let's take a closer look at which of the two seems to win the race.

The two companies continued to excel last year in their efforts to secure a larger share of the market share. As Amazon Fresh enters the food and store delivery industry, Flipkart has announced its new system, FarmerMart to give Amazon a chance to earn its money. While the program is yet to be launched, it is already a major threat to existing e-commerce companies operating within the same area, such as Liscious and FreshToHome as it plans to sell meat products as well. It is clear that with these donations, the two products are aimed at entering the local market captured by Swiggy, Grofers, and Bigbasket fans at the moment, to benefit Tier - II and Tier - not used so far - III in the market even further. In addition, Amazon has acquired a piece of coupons for Future Group's Future Coupons, using chains of supermarkets like BigBazaar and EasyDay, in what is clearly an attempt to capture more consumers in offline cities Tier-II and Tier-III. This marks a unique safety net designed for it - if it fails to captivate Tier II and Tier III audiences with its commerce businesses, it can do so through the chains of digital supermarkets connected to products that consumers already know and trust.

Holding the OTT market share of India
Amazon's Prime has captivated audiences across the country with much-needed multilingual content and original content, making it one of the most popular OTT platforms in India. With the OTT industry still in its infancy, PwC estimates it will cost 11,970 Cr by 2023, which is why we saw more than 30 new platforms from just three years. New to the market but determined not to be outdone by Amazon, Flipkart announced its OTT platform this year, informing audiences that it will begin its entry into the industry by broadcasting licensed content from Disney and Balaji.

Having introduced a separate video tab to its commercial system, Flipkart has taken a different approach compared to Amazon (which has a different Prime Video App) that can help make it easier for them to offer their video to its users as it is new now. I expect Flipkart to launch a different OTT delivery system in 2020 especially smart TV and ecosystem devices like Facebook Watch. This will see that the two brands compete for market share in this space. Flipkart's free content platform will certainly promote high viewing numbers, however, in the end, the quality of the shows offered can serve as a very powerful decision for viewers choosing between paying Prime or collecting 300 coins on Flipkart to install a loyalty program that gives them access to their shows. From now on, with its latest release, Audible Suno, a podcast app that provides original content in Hindi and English, Amazon is certainly leading the way in having two different content forums.

Flipkart earns income
While the two brands appear to have had a similar trip in 2019, the year saw the home-grown Flipkart garner bigger than Amazon. However, on the other hand, Amazon enjoyed a high growth rate of 82%, while Flipkart only saw growth of 47%. Flipkart also managed the smartphone market according to the budget phone segment while Amazon led the way for premium smartphones.

The two brands also held exciting sales from September 29 to October 4, when they became the talk of the $ 3 Billion Gross Merchandise Value (GMV). However, even in this race, Flipkart charged ahead of Amazon, with an independent 60-62% share of GMV. Interestingly, a significant portion of these sales came from the cities of Tier-II, which also shows that the future of all digital goods lies in these excluded markets.

Fashion - one-sided story
With the fashion and beauty categories that control most e-commerce sales, it is important for the two brands to strengthen their position in this particular market. Flipkart, of course, built a solid foundation for the discovery of Myntra and Jabong. In addition, they consolidated their users' strategies between the two products by reducing discounts on Jabong and diverting users from Jabong to Myntra a few years ago before finally shutting down Jabong's platform earlier this month. Amazon, on the other hand, remains exclusively on Amazon Fashion which needs to greatly improve both from the catalog and the user experience perspective. Because of this, we can expect to see the Flipkart race ahead in another category.

It would be interesting to note that Amazon was in talks to acquire Jabong back in 2014 but the deal was unsuccessful and ultimately Flipkart’s Myntra finally acquired Jabong in 2016.

Roadblocks
Even with these developments, 2019 was not a good year for the e-commerce industry. While the Department of Commerce announced new regulations governing the way commerce platforms operate their business, the year had a bad start to say the least. Certain regulations, such as not allowing e-tailers to sell products offered by their products, forced Amazon to revamp its online catalog, with Cloudtail, the largest retailer, owned by a giant. With regulations prohibiting e-tailers from acquiring more than 25% of products from a single vendor, offering substantial discounts, and building ownership of countries and retailers or products, both Amazon and Flipkart needed to redesign their business model to adapt, do, and also apply. of more sustainable policies.

What 2020 holds for the ecommerce industry
With the Indian government providing a new framework to prevent cross-border data flow, tax control, facilitate digital economic growth and stop counterfeit production, the two products must change dramatically this year. Although they may need to make significant changes in their performance and setting, they may find themselves in a similar situation again. With these two it spreads in many ways such as hyper-local delivery, OTT platforms, e-wallets, and more, must comply with the data privacy policy in order to compete with one of the world's largest e-commerce markets - India.

While 2020 is likely to see turmoil in the form of these changes, a decade in all means good news for the e-commerce sector, and the potential for unused markets waiting to be exploited. The biggest challenge may come in the form of Reliance's e-commerce venture, as the company will certainly invest heavily in gaining momentum in the market to make its return late.

Steps to Order on Amazon:

To add items to your cart, tap the Add button next to any item and continue shopping. Tap on the cart icon on the top to go to your Shopping cart. After you have reviewed the items in your Shopping Cart, you are ready to proceed to checkout and complete your order.

To proceed to checkout:

1. Tap Checkout button after you have reviewed the items in your Shopping Cart.
2. Sign in using your Amazon.in account or create a new account if this is your first order.
3. Enter a shipping address or choose a previously entered address.
4. You will be asked to enter a Contact Number if it hasn't been already added to your account. You may also add Delivery Instructions if any.
5. Choose an Express delivery time slot or a Scheduled Delivery slot.
6. Tap Continue.
7. Choose a Payment Method and tap Continue.
8. On the checkout page, review details and tap Place your Order to proceed with payment.
9. From your Bank's 3-D secure gateway, enter your 3-D secure code to authorize your payment. You'll see a Thank You page if your order is successfully placed.

Steps to order on Flipkart:

1.Select any product
2.Give your addrees
3.Select the payment mode and pay it.
4.Order it. (will get a message dont delete it)
5.Wait for the order to reach you.(On the delivery date you will also get the message)
6.Make sure someone is there in you home at all times .
7.After receiving the product you will get the delivery message as soon as the person leves you gate.

Conclusion:

As we can see both the online stores are best int their own aspects,but when it comes to quality concern Amazon delivers the best products and the have the best customer Responce managment.

Things to add to make it more relevent:

Ofcourse these stores have the best revolutionary aspects,but One thing I would like to add to make it more apprehensive is to "Buy now and Pay later".And there should be a certain requirements to test the elegibility of the customers.