Question

In: Finance

Describe the 3 goals of promotion and how they relate to the PLC o Describe the...

Describe the 3 goals of promotion and how they relate to the PLC

o Describe the 3 major types of product advertising

o Describe the class of ownerships of retailers

o Describe the steps in the communications process and their importance

o Give us some advantages and disadvantages of various advertising media

o How do the 4P's influence channel selection?

o List in detail some advertising approaches used to gain and hold attention

o What are the 4 discrepancies marketing channels overcome? Why are they important?

o What are the 6P's? How do they differ from the normal 4P's?

o What are the differences between consumer and business channels?

o What is AIDA and why is it important?

o What is DAGMAR and how is it used?

Describe each of the 4 elements in the promotional mix

Describe the 3 channel functions performed by intermediaries

Solutions

Expert Solution

The Three major type of product advertising

1. comparative

2.competitive

3. pioneering

The class of ownership of retailers

1. Departmental stores

2. Discount store

3. super market

4. Warehouse.

5. Malls

The steps in the communications process and their importance

Communication process:- communication process has eight step which are following:-

1. Encoding

2. choose channel

3. transmission

4. receiver

5 decoding

6. understanding

7. response

8 feedback

Importance of communication process

effective communication is significant for managers in organization so as to perform the basis function of management.

communication help managers to perform their jobs and responsibility.

it is not doubt that communication play a vital role in human life.

it is not help to facilitate sharing information and knowledge buts also helps people to develop the relationship.

The major advantage of advertising media:-

1. introduce a new product in mkt

2. increase sale

3. expansion of the mkt

4. fight competition

5. educates the consumers

6. better quality product

The major disadvantage of advertising media:-

1. adds cost

2. confuse the buyers

3. encourages sale of inferior product

4. undermines social value

3 Goals of promotion

1. sales promotion

2. direct marketing

3. publicity

4. public relation

jeff jeffy answered 11 months ago

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