The coronavirus pandemic is a human tragedy, affecting
hundreds of thousands of people globally. It is also
having a growing impact on the global value chain, hence the global
economy. All serious companies around
the world have therefore found innovative ways of keeping business
going nonetheless. One of such notable
companies is Ghana’s Kantanka Inc. The company has established a
dedicated team to ensure a simple but well-
managed set of processes that maximize the health and safety of
colleagues...
The coronavirus pandemic is a human tragedy, affecting
hundreds of thousands of people globally. It is also
having a growing impact on the global value chain, hence the global
economy. All serious companies around
the world have therefore found innovative ways of keeping business
going nonetheless. One of such notable
companies is Ghana’s Kantanka Inc. The company has established a
dedicated team to ensure a simple but well-
managed set of processes that maximize the health and safety of
colleagues...
Pandemic affecting business question:
How was your business affected by the pandemic? If chosen to
receive grant money, how will it be used?
(Examples that can be used: Interior cleaning, advertising,
inventory, exterior clean up, and signage)
Consider “family security” (providing for loved ones) as a
“terminal value” and/or “honest” as a likely “instrumental value.
Consider an advertising campaign for citrus juices as an
alternative to soft drinks in the United States. What are the
implications of Rokeach values for an advertising campaign to
increase the consumption of citrus juices over soft drinks? Can
these values apply globally?