Question

CVP Problem

Business Description:

After taking business classes, Jake, an avid dog-lover, decided to start selling unique pet supplies at trade shows. He has two products:  

Product 1:   "Launch-it"-   a tennis ball thrower that will sell for $10.

Product 2: "Treat-time"- an automatic treat dispenser that releases a treat when the dog places his paw on the pedal.   The treat dispenser will sell for $30.

Costs:    Jake has hired an employee to work the trade show booths.   The work contract is $1,000 per month plus a commission equal to 10% of revenue.    Jake will also spend $500 per month on trade-show entry fees. Jake is purchasing the products from a supplier in Mexico.    Launch-its cost $1 each;   Treat-times cost $7 each.     Shipping and handling on the Launch-its will cost $2 each; Shipping and handling on the Treat-times, which are heavier, will cost $8 each. The shipping and handling costs will be paid by Jake, not the customer.

Assume Jake expects to sell 200 Launch-its and 100 Treat-times during his first month of operations (June).

Jake's financial goal is to earn an operating income of $8,000 per month.    He believes volume may grow at a rate of 5% a month.

**Tax Rate 35%

Directions:

1a) Complete the input area with the product and cost assumptions.

1b) Build a model to calculate the breakeven for each product separately, both in units and dollars (make the assumption that the other product does not exist).

1c) Create a proforma income statment with a column for each product and a total column. Product columns should include revenue, variable costs, and contribution margin. The total column will show the fixed costs, operating income, taxes, and net income. Base this statement on the original product assumptions.

1d) Calculate the weighted average contribution margin (WACM) per unit.

1e) Use the WACM/unit to calculate the TOTAL number of units needed to breakeven .   THEN, calculate the number of EACH type of product needed to breakeven.   Finally, calculate the sales revenue associated with this volume for EACH product, and then the sales revenue to breakeven in total. Design your presentation of this data to make it clear to the reader what you are doing.

1f) Use the WACM/unit to calculate the total number of units needed to achieve Jake's target profit. THEN, calculate the number of EACH type of product needed to achieve the target profit.   Finally, calculate sales revenue associated with this volume for EACH product, and then the sales revenue in total.

1g) Calculate the MOS using June sales as the expected sales. Calculate the MOS in terms of sales revenue and as a percentage.   Also calculate the current operating leverage factor (round to the nearest 2 decimal places) and use it to determine the expected percentage change in operating income stemming from an expected change in sales volume.   

1h) Change name of worksheet to "Original Assumptions".

1i) Make sure you have cleaned up your worksheet using the formatting conventions listed above.

1j) Create a worksheet for each of the following three scenarios:

Supplier cost increase (20% increase); show impact on operating income, WACM %, and MOS %

New sales mix (sell 175 treat times and 125 launch-its); show impact on operating income, WACM/unit, and units to earn the target profit

Alternative contract (new work contract of $1,500 per month plus 5% of revenue instead of $1,000 plus 10% of revenue); show impact on operating income, operating leverage, and expected % change in operating income.

Answer 1

				Product 1(Launch it)		Product2(Treat time)
				A	B=A*200	C	D=C*100
				Unit	Total	Unit	Total	Combined two products
			Sales	$10	$2,000	$30	$3,000	$5,000
			Variable cost:
			Cost of product	$1	$200	$7	$700	$900
			Shipping and handling cost	$2	$400	$8	$800	$1,200
			Sales commission	$1	$200	$3	$300	$500
			Total variable cost	$4	$800	$18	$1,800	$2,600
		(Sales Price -Total variable cost)	Contribution Margin	$6	$1,200	$12	$1,200	$2,400
			Fixed cost per month:
		(allocated to products based on total sales)	Employee cost		$400		$600	$1,000
		(allocated to products based ontotalsales)	Trade show entry fees		$200		$300	$500
			Total fixed Cost		$600		$900	$1,500
		(Contribution margin-Fixed cost)	Operating Income		$600		$300	$900
	1b)	(Fixed cost/Unit Contribution margin)	Break Even Sales in Units		100		75
		(Break even units*Unit Sales Price)	Break Even Sales in Dollars		$1,000		$2,250	$3,250
		1c)	PROFORMA INCOME STATEMENT
				Product1	Product2	Total
			Sales Revenue	$2,000	$3,000	$5,000
			Variable cost:
			Cost of product	$200	$700	$900
			Shipping and handling cost	$400	$800	$1,200
			Sales commission	$200	$300	$500
			Total variable cost	$800	$1,800	$2,600
			Contribution Margin	$1,200	$1,200	$2,400
			Fixed cost per month:
			Employee cost			$1,000
			Trade show entry fees			$500
			Total fixed Cost			$1,500
			Operating Income			$900
			Taxes			$315	(900*0.35)
			Net Income			$585
		d	Weighted Average Contribution margin per unit				(
			Percent of sales of Product 1	40%	(2000/5000)
			Percent of sales of Product 2	60%	(3000/5000)
			Weighted average contribution margin per unit	$        9.60	(0.4*6+0.6*12)
		e	Total number of units needed to breakeven:
			Fixed costs	$1,500
			WACM	$        9.60
			Breakeven units	156	(1500/9.6)