Question

As per a published report…” In the late 1990s and early 2000s, Nokia was the global leader in mobile phones. With the arrival of the Internet, other mobile companies started understanding how data, not voice, was the future of communication. Nokia didn’t grasp the concept of software and kept focusing on hardware because the management feared to alienate current users if they changed too much.” List and briefly explain 2 factors that might have been overlooked by the business(es), referred to in the case.

Answer 1

List of factors:

• Nokia company needed more marketing survay regarding the user's and cell phones.
• In the case also mentioned that nokia company main focus on only hardware concept,not regarding the software.
• Data communication this is also a factor the failure of the company.
• Nokia company engineer's are only good in making hardware,they are not good in making software regardind the phones.
• when in the time 2000,Nokia company realize that the need of software,but it's too late.
• Nokia company not undersatnd that how important the transition in smartphones.
• Nokia company prime concern is Hardware that why the company are not able to protect the confidential information of user's of phone.
• In the late 1990 the company was to famous for making cell phone ,about the 70-80% user are nokia user's that's the reason that the conpany not involved to make the marketing strategies of cell phones and the effect of these they loose their user's over the years.
• Nokia company not estimated the potential risk thats the reason the conpany go under the vulnerable state.
• Nokia company are also not estimated the Economic situation conditions.
• Nokia company also suffered fron the Inediquate management which means they are to able to maintain the user's of per phones,and the growth of the company are go under terrible condtion.

2 major factors that might have been overlooked by the business(es) are:

1. Uncontrolled Growth of User's:

• Uncontrolled growth are refrred as an uncertain growth in particular things.
• Above the case study we known that in the early's 2000 the growth of the android and apple cell phone user are occured.
• And after the year by year the growth of android and apple cell phone user increasing unconditionaly.
• Not that time the user of apple and android are 80 to 95 %.
• The reason of Unconditional growth of user's in android because they provide more protection of information,speed,good communication,best software and less expensive.

2. Strength of cell phone Brand :

• Nokia company overestimated the strength of its brand.
• Nokia copamy failed to recognize that brands today aren’t asfamous as they once before.
• Nokia continued making superior hardware designs and hope that they would win over user's of another cell phone companies.
• Nokia company smartphones are floped againt another cell phone comapny smart phones.
• Nokia had introduced year by year too many disappointing phones.
• Nokia company operating system had already proven too buggy, clunky, and unable to win consumers faith.

"These are the 2 factors that might have been overlooked by the business(es)."