Will the actions described be a source of competitive
disadvantage, parity, temporary advantage or sustained competitive
advantage? Explain your answers.
Procter & Gamble introduces a new, smaller packaging for
its Tide detergent.
Ford patens a new kind of brake pad for its cars.
American Airlines announces a five percent across-the-board
reduction in airfares.
Ted Turner uses his money made from his broadcasting empire to
purchase the Atlanta Braves.
Think about two companies in the same industry. Is the
competitive advantage pursued linked to low costs or product
differentiation? Are their strategies clear and resonates with the
consumers?
1)Explain the concept of competitive advantage and value
proposition and how they relate to the overall business
management.
2)Explain environment scanning and the PESTEL checklist for a
company’s general environment.
3)Explain the impact of Porter’s “five forces” on industry
profits.
The VRIO Framework is a tool used to analyze an organization’s internal resources and capabilities to discover if they can be a source of sustained competitive advantage. Briefly define each element of the VRIO Framework and apply the framework to a company’s actual resource or capability that results in sustained competitive advantage. ...
Intangible resources or capabilities may be a good basis for
creating a competitive advantage because
intangible resources or capabilities are generally rare.
intangible resource or capabilities are generally easily
observed.
intangible resources or capabilities are generally sticky to the
firm.
intangible resources or capabilities are generally easily
transferred.
intangible resources or capabilities are generally easily
acquired.