In: Operations Management
Corporate Social Responsibility CSR is a company 's commitment to manage the social , environmental and economic effects of its operations responsibly and in tune with , in accordance with public expectations.
Corporate Social Responsibility may include company policies that insist on working with such partners who follow ethical business practices .
By enduring social responsibility a company can increase and bolster it's image and build its brand .
Social Responsibility empowers the employees to leverage the corporate resources at their disposal to do good . Formal Corporate Social Responsibility programs can boost employees' morale and lead to greater productivity in the workforce .
Some of the most popular Corporate Social Responsibility activities are Philanthropy and Community Volunteer efforts .For example , a large manufacturer may donate money to land and wildlife preservation and organize and sponser volunteer , environmental cleanup efforts .
Other more often seen Corporate Social Responsibility examples are : reduce carbon footprints to mitigate climate change . Improve labor services and embrace fair trade . Engage in charitable giving and volunteer efforts within community . Change Corporate policies to benefit the environment.
Corporate Social Responsibility has now become one of the standard business practices of our time . Because Companies'overall aim is to have a positive impact on society as a whole while maximizing the profit of the owners shareholders , employees and stakeholders of the company or organisation .
Four dimensions of Corporate Social Responsibility are
1) Philanthropy
2) Environment Conservation
3) Diversity and Labor practices
4) Volunteerism
1) Philanthropic Efforts : the largest companies in the world are aligned with philanthropic efforts Microsoft works closely with the bill and Melinda Gates Foundation to bring technology to communities around the world the company understands that its success requires not just continued innovation but building a next-generation capable of understanding using and improving Technology. Small companies benefit from aligning with philanthropic causes local car wash might offer schools a platform to host fundraisers for sport teams. Restaurants have fundraising Nights when proceeds benefit a local school or charity.supporting these causes happens to also be good marketing because the community is invited into the business and has a good experience and sees the company in a positive light.
2) Environmental Conservation: Environmental concerns regularly make the headlines , whether a long term problem like global climate change or a more local issue such as a toxic chemicals spills . For example , General Mills has committed to a 28 percent reduction in greenhouse gas emissions .
3) Company Diversity and Labor practices : Companies realize that diversity in the workplace is beneficial when everyone is getting along and working as a team. However Labor practices must apply to all employees evito highest levels of the company .For example , the scanfalo with Harvey Weinstein band Steve Wynn show that no company is impervious to the ramifications of sexual harassment .This movement has also given rise to other diversity issues in the workplace that need attention and consistent action .
4) Supporting Volunteer Efforts: Local communities and charities need help . Smart business leaders know that being involved in the community in a productive way is good for the company too . Give employees the opportunity to help a local school plant trees or work with city council on addressing homelessness in the area .The important thing for the businesses is to choose a cause and contribute time.