Question

Articulate how best McDonald can do to capture single young adults' wallets, and indicate potential pitfalls that need to be addressed so that McDonald does not lose their business.

Answer 1

McDonalds corporation is the largest link of restaurants that serves nearly 69 million customers daily in nearly 100 or more countries. It was founded in the year 1940 operated by Richard and Maurice which initially served as an Hamburger stand in the streets of America.Later the company turned out into a franchise with giant ball of labourers nearly 1.7 million workers and now stands the second position in its worker count just behind the Walmart.Its head quaters was initially located in Oak brooks, but moved to Chicago in the later years 9 (i.e) on june 2018.Burger king is the biggest competitor of McDonalds.

The restaurants major revenue sources rises from rents, royalties and fees paid by the franchises and also the company operated restuarants.The corporation must bring about certain basic changes to rectify its downfalls and to gain back the first position so that it retains its business. They are:

1. It must embrace junk food and novelty items so that it may be relieved from the talk of not serving healthy foods. The corporation must put more efforts in its menus and go up with some crazy ideas to atract more number of customers most preferably young adults as they go more crazy about the innovative ideas.
2. The restaurant must stay more affordable and bring up new menu's with ideas of including breakfast and put more focus in this concept. It must bring down its prices inorder to make the loyal customer base more satisfied and happy.It must give more attention to the breakfast part as it is continues to be the major demand of the customers. Considerable amount of focus on the breakfast part gears up the successive victory of the McDonalds.
3. It most work a lot more in its interior parts. From my experience though it might choose commercial ambience for achieving targeted sales it fails to provide inviting and eye smacking infraustructure to its customer base. So the corporation must provide more inviting outlooks so that the food lovers are very much attracted and would wish to spend some more quality time in here.

These are the places where it must concentrate more in order to bring up its pitfalls and convert it into a success so that its targeted market (i.e) parents with young children, young children, business customers, and teenagers are much more satisfied and are comfortable so that the business is healthy and does not face any losses.