Question

Was the ford fiesta movement numbers impressive? Can a campaign like this be repeated by Ford or do you think it s a "one and done"? If approached would you have served as an agent?

Answer 1

Ford Fiesta movement was impressive and groundbreaking from the perspective of cost and saved millions of dollars in traditional marketing spend. More than 6.5 million of youtube views, 5 million of social media engagements with sharing and receiving, twitter feeds and Facebook shares and postings.

All this resulted in 50000 RIs for the car and more than 10000 Ford Fiestas were sold in the first week of launch.

Yes, a similar creative social media marketing campaign could be launched if the managers keep in mind the final objectives, realign and redesign the strategy according to the desired final outcome.

However, if identical campaigns are launched then the marginal benefit would show a diminishing trend.

Yes, I would have opted for serving as an agent as I would share my unique experiencing driving Ford Fiesta with multitudes of users over the social media, and in the process increase my reach and network, and gain insights into harnessing the power of social media.