Coca Cola would like to test the effectiveness of an online advertising campaign it is currently...

Coca Cola would like to test the effectiveness of an online advertising campaign it is currently running. Two random samples, each of 300 participants, were recruited for the study in Atlanta. One group was shown the advertisement. Then attitudes towards Coca Cola products were measured for respondents in both groups.

-Identify the IV(s) and DV(s) in the experiment

- What type of experimental design is used? (pre-experimental, true experimental, Quasi-experimental, statistical, etc)

- What are the potential threats to internal and external validity in the experiment?

Expert Solution

-The coca cola wants to test the effectiveness of an online advertising campaign by measuring the responses (or attitude) of the customers towards coca cola products.

Dependent variable: Attitudes of customers

Independent variable: Seeing or not seeing the online advertising campaign

-True experimental design is applied on those research studies where the association of the form of cause and effect were studied between the variables. In this experiment, the subjects are randomly assigned to the groups and one of the group understudy receives treatment by the researcher.

It is a true experimental design as participants of both the groups are randomly selected and the treatment is randomly assign to one of the group; that is, one group was shown the advertisement. Also, researcher wants to measure the effectiveness of an online advertising campaign on coca cola products.

-The sample size (330 subjects) is low compared to the population of Atlanta and interaction between the explanatory or independent variables might be considered as the potential threat to internal validity of the experiment.

The results of this study cannot be generalised to other countries as the researcher studies the participants from Atlanta only, so it can be considered as the potential threat to external validity of the experiment.

orchestra answered 1 year ago

Identify two methods of financing that Coca-Cola currently uses. How does Coca-Cola manageits capital and cash...

Identify two methods of financing that Coca-Cola currently uses. How does Coca-Cola manageits capital and cash flow? Do you think Coca-Cola's methods of financing and of managing working capital and cash flow are appropriate, taking into consideration its organizational structure, exposure to varying tax laws and access to major multinational credit agencies?

To design a new advertising campaign, Ford Motor Company would like to estimate the proportion of...

To design a new advertising campaign, Ford Motor Company would like to estimate the proportion of drivers of the new Ford Fusion that are women. In a random sample of 81 Fusion owners, 48 of them were women. What is the 90% confidence interval estimating the proportion of all drivers who are women?

In regards to Coca-Cola company please answer the following questions: Investigate the role of advertising in...

In regards to Coca-Cola company please answer the following questions: Investigate the role of advertising in a culture of consumerism. Who determines ethical standards for advertising? In what ways has the advertising affected American culture? What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

On the basis of the coca-cola company answer the following question. project focus: 1. company's effectiveness...

On the basis of the coca-cola company answer the following question. project focus: 1. company's effectiveness 2. Resilience 3. Agile/adaptability 4. destination sourcing of materials 5. process management 6. quality control 7. Global competition 8. supply chain best practices 9. supply chain challenges Inventory management ( supply chain) coca-cola company founded in 1882 by John Stith Pemberton in America.coco-cola company is one of the largest bevarges companies serving 1.9 billion people in the world.

Q4. To determine the effectiveness of the advertising campaign for a new digital video recorder, management...

Q4. To determine the effectiveness of the advertising campaign for a new digital video recorder, management would like to know what proportion of the households is aware of the brand. The advertising agency thinks that this figure is close to .55. The management would like to have a margin of error of ±.025 at the 99% confidence level. a) What sample size should be used? b) A sample of the size calculated in a) has been taken. The management found...

Question 9 (1 point) To design a new advertising campaign, Ford Motor Company would like to...

Question 9 (1 point) To design a new advertising campaign, Ford Motor Company would like to estimate the proportion of drivers of the new Ford Fusion that are women. In a random sample of 90 Fusion owners, 50 of them were women. What is the 90% confidence interval estimating the proportion of all drivers who are women? Question 9 options: 1) ( 0.48843 , 0.62268 ) 2) ( -0.4694 , 0.64171 ) 3) ( 0.4694 , 0.64171 ) 4) (...

Zippy Cola is studying the effect of its last advertising campaign. People chosen at random were...

Zippy Cola is studying the effect of its last advertising campaign. People chosen at random were called and asked how many cans of zippy cola they hand bought and advertisements they had either read or seen of zippy cola in the past week Number of ads 3, 7, 4, 2, 0, 4, 1, 2 Cans purchased 11, 18, 9 ,4,7 ,6,3 ,8 what are the independent and dependent variables and also calculate slope and intercept

An online travel agency would like to test the hypothesis that the proportion of a particular...

An online travel agency would like to test the hypothesis that the proportion of a particular airline's flights that arrive on-time is less than 0.90. A random sample of 140 such flights found that 119 arrived on-time. The agency would like to set α=0.05. This is A) Upper tail test, B) lower tail or C) two-tail test

Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign....

Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. The new campaign has been initiated with TV and newspaper advertisements running for three weeks. A survey conducted immediately after the new campaign showed 120 of 250 households “aware” of the client’s product. Does the data support the position that...

Even established super brands like Coca Cola constantly need to evolve and change the way they...

Even established super brands like Coca Cola constantly need to evolve and change the way they do things. Coca Cola’s ambitious sustainable packaging goal which focuses on the entire packaging lifecycle, including what their bottles and cans are made from, through to how they are disposed of, recycled and repurposed. Coca Cola know that their consumers care about these pollution issues so they need to work with their bottling and other partners to make these initiatives happen. Consider Coca Cola’s...

Question