Question

For a nail salon:

Unique: What sets you apart from competitors? What are your differentiators?

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Selling: What are the specific products or services, benefits or features you are selling?

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Proposition: What is the promise you are making to your customers? What’s in it for them?"

Answer 1

Unique: What sets you apart from competitors? What are your differentiators?

The factor which sets the Nail Salon apart from the competition is the quality of service. The Nail Salon provides excellent customer service by using quality products and expert people who are extremely talented in identifying the needs of the customer and delivering them the service accordingly.
Selling: What are the specific products or services, benefits or features you are selling?
The specific product or services available in nail Salon is pedicure, manicure, nail maintenance, spa pedicure, acrylic nails, nail art. The benefits by using the services can be a good fashion statement for young people who are looking for such kind of services
Proposition: What is the promise you are making to your customers? What’s in it for them?"
The promise I make to my customer is 100% genuine work and quality service. I guarantee my customers that the product I will be using will be best in terms of quality and only will be from reputed brands. I can also guarantee that if the customer is not satisfied with my service I will do hundred percent refund of money.

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