Question

create a Eliminate-Reduce-Raise-Create Grid for General Dynamics. Briefly state your rationale.

Answer 1

The Eliminate-Reduce-Raise-Create grid helps us identify the areas of improvement and opportunity to build better competitiveness and sustainability:

Eliminate Covers the factors that have been completed by the players of the industry for a long time and now they should be removed.

Reduce: These factors the company should attempt to reduce beyond the industry standards

Raise: These factors the company should attempt to raise beyond the accepted industry standards to improve its competitive edge.

Create: This grid has the factors which were never thought of by the industry players.

Eliminate	Raise
-Outdated technology dependence -A narrow focus on military and government projects only	-Product portfolio need to be broadened -Venture into the commercial projects too
Reduce	Create
- Dependence on US market - Less backlog of orders, orders need to be executed quickly	- A strong relationship with other commercial clients and other countries - Strong focus on R&D and development of new technologies