In: Operations Management
When the decision has been made to enter a new industry, which entry mode is most commonly used and what issues must managers address with this mode of entry?
Usually entry into a new industry is done through partnerships and joint ventures. It would be better if the other partner is either industry leader or has sufficient capabilities in the industry you are looking to enter. Collaborating and strategic alliances will lead to better opportunities for both the partners.
However, there are a few issues that managers must adress like: