Question

Case, Alibaba. As a digital retailer, how does Alibaba provide value to Chinese consumer? What sets of values are unique to the chinese market?

Answer 1

Before starting explanation let me put a clear picture about what is value in economics., in economics value is the measure of Benefits provided by the goods and services.

Now when we talk about how Alibaba has provided values to Chinese consumer than let us discuss

In China, because the infrastructure of traditional retail commerce is very bad, e-commerce is the life saver or becomes the main course for the general public.It is providing Chinese consumers a high-quality shopping experience such as lower prices and a wide variety of products as a option, where as other e-commerce like eBay, and amazon they have very few options and variety for the people. It has also sensed the need of Chinese people and adjusted itself accordingly. It has giving Chinese people many investment opportunities. No other company had done ever done such type of this early. It also does not own or distribute any of the merchandise exchanged on its sites.