Question

The Acme Widget Company has generally followed a relative conservative business model and has done well. Their sales have been relatively stable over the past decade and represent about 40% of the powered widget market, with widgets operating on conventional fossil fuels – gasoline, diesel, and propane. One of the founders of the company recently passed on his voting stock to his son, who advocates moving the company in a new direction. He wants the company to pursue a new business opportunity with the design and manufacture of widgets that employ alternative energy sources. You have been hired as a consulting engineer by the company to help them decide if they should go forward. While you know next to nothing about powered widgets, they believe you can help them perform an objective RWW analysis.  

Describe in some detail how you would go about leading this analysis: what questions would you have for the company personnel, what other sources of data might you want to use and what information would you attempt to gather from these sources? Incorporate as many of the tools we have explored this semester as you feel apply. For example: Is the Design for X Spiderweb graphic relevant for this analysis? What role might forecasting techniques play? How important is it to be able to quantify various factors at each stage of the analysis?

Answer 1

Questionnaire:

1. What is current capital and profit of this company ?

2. What is future scope of this conventional product ?

3. What is consumer demand with changing technology and world is going with alternative energy ? Will consume accept this new move ?

4. What is expense of this new renewable product development and R&D ?

5. Are our compititors using this model ? Are they making fortune out of it ?

6. Will new product affect company's current image ?

7. People are already aware of his new product development and are they ready to utilize it ? Are they accepting this ?

8. new product marketing or any kind of promotion required ?

Analysis Data

1. Company's market cap in last dacade.
2. Consumer data those who are using widgets.
3. Current maket scenario with new alternative energy product selling
4. Compititors' position with new alternative energy source.
5. Pros and Cons of new alternative energy source in terms of technology.