Question

choose an industry and two organizations that compete within that industry (e.g. Scotiabank vs. TD Canada Trust, Walmart vs. Costco, Adidas vs. Nike, Coke vs Pepsi). Using publicly available information (and not contacting the companies), students will prepare a report comparing both organizations and their position with the industry. The report will also include an internal and external analysis (SWOT) of each organization and recommendations for the future. and two strong and weak ratios of both companies

Answer 1

COMPETITOR NAMES:NIKE V/S REEBOK

Their position:

NIKE:   

•Nike and its subsidiaries design, manufacture, market and sell athletic apparel, sporting equipment, athletic footwear, accessories, and services.

•The company has grown and expanded to become the world’s most prominent retailer of athletic apparel and footwear.

•Its products offerings fall into at least 12 categories. These categories include Soccer, Men’s Training, Sportswear, Action Sports, Golf, Basketball, Women’s Training, Running, Walking, Children, Wrestling, Cricket, and Lacrosse.

•The latest deal between NBA and Nike is a billion-dollar contract that runs from 2020 through 2028. Nike’s uniforms may have started falling apart during the 2017/18 season, but there is a solid contract in place.

REEBOK:

•Reebok has the strategy of launching one core product every year, and the launch of Easytone is for the year 2009, it was the critical time to launch any new product because of the economy, hence Reebok has to come out with a very strong product and marketing strategy.

•The tangible attributes has to be so strong and the message was clearly sent out with Easytone with its high fashion, design and technology.

•The footwear is innovative and new to the market, designed in a way that it gives us the feeling of walking in the soft sandy beach and the science behind is when we walk on the sandy beach it’s hard to keep the balance hence we work hard to keep the balance which in turn burns the calories of calves, hamstring and the gluteus maximus muscles.

Strenths and weaknesses:

REEBOK:

​​​​​STRENTHS:

•Unique Product features

•Celebrities and sports stars endorsed to brand

•Balance pod technology

•Media advertisement

•Concentrated on focus group

WEAKNESSES:

•Targets only focus group

•Only for women category

•No further development to the product

•Single product line

•Mostly relied in retail sales

NIKE:

Strengths:

•Strong Global Brand

•Low Cost Manufacturing

•Strong Research and Development

weaknesses:

•Ongoing Perception of Poor Labor Practices

•High Prices