Question

Explain the process of carrying out a behavioral study

Answer 1

• Process of  Behavioral Research:-
• Formulating a hypothesis
• Specifying the variables
• Creating a research design
• Collecting the data
• Analyzing the data
• Drawing conclusions and reporting the results
• The methods begin with knowing how to ask effective research questions. After the questions are developed, variables must be defined, observed, and measured in valid and reliable ways.
  The researcher must be aware of the many unmeasured variables that can influence participant behavior and confuse interpretation of the observations. Awareness of these extraneous variables leads to a decision to use specific research methods to reduce their influence.
• In some studies, the researcher can conduct true experiments and exert high levels of control, whereas in other studies the researcher must resort to nonexperimental methods. All of the methods involve making observations and interpreting data.
• Statistics provide a tool to objectively analyze the data and arrive at conclusions. Conclusions are then made public through presentations and publications.
• Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions. In fact, the subject of consumer behavior and how it influences consumer buying is widely studied in the field of marketing. Hence the usage of behavioral research is rising in today’s tough business environment.
• In the market research process, the first step is to define the research objectives. But it is closely followed by developing the research plan. While developing the research plan, we need to decide which type of market research we want to carry out. If yours is a retail sector, or a sector where customers are clearly visible, then behavioral market research is the best option in developing a research plan.
• Another excellent example of behavioural research is retail marketing. In a retail showroom, the customer might walk in with two decision mindsets. One is that he knows the product he wants to buy. And second is that he will browse around and take the decision. The one who is browsing, is our target customer when conducting behavioral research. This customer will tell us what people look for when browsing for a product. And such customers will give insights with regards to better catlog, more point of purchase material, better pricing, or whatever decision the firm has to take to make the customer buy their product.
• Thus, behavioral market research requires a lot of primary market observation and analysis. Like any other typical market research scenario, the data received after behavioral research can be massive and the analysis needs to be specific and precise to obtain the correct results.